Should Hotels Be Discounting? — TripActions Community

Should Hotels Be Discounting?

We've heard a lot about hotels feeling they need to discount to capture transient travel, although this article in Hotel News Now suggests capturing volume again may be more a matter of rethinking data analytics and targeting efforts:

I'm curious if others think the particular hotels in this article are the rule or the exception, and if other hotels will stand up to the sharing economy:

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