Pivoting Strategy — TripActions Community


Pivoting Strategy

A couple days ago I happened upon this article written by Rand Fishkin

In it he discusses the difficulty in marketing right now, but looks at what opportunities marketers can be creating an in the current environment, specifically around the web. Web traffic is up right now, with some reports showing it’s up somewhere around 50%! I know for me I’ve started thinking about what can be done on the website I’m working on to make sure that we can offer relevant content and assets AND make that content quick and easy to access for people.

Drop a comment of:

1) some things that you’ve been doing or ideas you’ve had to pivot you strategy or,

2) areas that you’d like some community input on how you could think differently about your strategy given the current climate.

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